COPYWRITER
meet your boombox-hoisting, pom pom-waving partner in wellness
What if taking your vitamins was something to look forward to? That was the dream behind the creation of Goood Wellness. We didn’t want the brand to sound like your mom nagging you to eat your vegetables or another meathead in the gym asking, “do you even lift, bro?” So instead, I modeled Goood’s voice after that friend who never fails to cheer you on. After all, Wellness doesn’t have to be an extreme sport. It can be a journey of somersaults (and the occasional cartwheel).
cast of characters
the brand in action
manifesto
When you're surrounded by positivity, you're at your best.
These are the words that spawned our wellness company, and these are the words we'll eventually have tattooed across our foreheads and proudly plastered on our car bumpers. That's how serious we are about putting a few more smiles in the world.
We believe that wellness doesn't have to be an intimidating, all or nothing, go hard or go home affair. We believe that "healthy" is a place you can get to with as many baby steps as you need. After all, it's the smallest changes that make the greatest difference. Our products are designed to help you feel your best so that you can give the world your best in return.
Goood. That's better.
do-goooders:
Copywriter | Jillian Apatow
Designer | Armeen Shaidani
ECD | Travis Robertson
Agency | Colossus