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Boston Symphony Orchestra

where music lives, invites you in, and insists you make yourself comfortable

The Boston Symphony Orchestra. An institution known for its rich history, musical excellence, and (I say this with love) its subtle air of stuffiness. With a brand spanking new identity system, we swept the dust away from the BSO’s gilded facade and helped usher in a new era of exuberant programming—along with a younger, more diverse audience.

bso family of brands

Boston Symphony Orchestra
Boston Pops
Tanglewood
Symphony Hall

manifesto

When we built the BSO into one of the finest orchestras in the world, we left room for expansion.

We didn’t stop at perfecting the tried and true. The music didn’t die with Beethoven.

Today, with brass, string, and wood, we’re building a sound that resonates even deeper than it did before.

We’re complimenting our existing repertoire by assembling a musical playground full of contemporary pieces,

innovative collaborations, and the next era of great artists. We’re raising platforms for new voices and

amplifying culture’s next movement, all while paying respect to our legacy of visionary sound.

Classical music extends further than one’s preconceived notions. It tells stories, breaks boundaries, and

speaks to the next generation just as much as the last. It’s not rigid, restrictive or remote. It’s not for the

privileged few. The BSO is where music lives. And it belongs to all of us.

logo development

shape system

typography

social

BSO social post
Boston Pops social post
Tanglewood social post

outdoor

Tanglewood billboard
Boston Pops billboard

posters

all together now

A legacy that echoes

band geeks:

Copywriter | Jillian Apatow

Designer | Armeen Shaidani

Art Director | Ryan Dalton

ECD | Travis Robertson

Agency | Colossus

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